INGREDIENT RESEARCH / CLAIM SUBSTANTIATION AND CUSTOMER RESEARCH TRIALS - CLAY CLEANSER
Packed with all the vitamins and minerals for a healthy and fresh complexion:
A Study by Chan looked at Vitamin E and Vitamin C work together to prevent and reverse cellular damage (mutinagenic and carcinogenic) and oxidative stress this can be caused by ageing and environmental factors such as pollution. They found that both together in a water soluble solution constitute a strong line of defense in retarding free radical induced cellular damage using kinetic analysis.
Alvin C. Chan (1993) Partners in defence, vitamin E and vitamin C
Effect of Topical Application of Virgin Coconut Oil on Skin Components and Antioxidant Status during Dermal Wound Healing in Young Rats
Nevin K.G. · Rajamohan T.
The present study was undertaken to evaluate the effect of a topical application of virgin coconut oil (VCO) on excision wounds in young rats. Methods: Three sets of experiments with 3 groups of female Sprague-Dawley rats each consisting of 6 animals were used for studying wound closure time, antioxidant status and biochemical parameters. Group 1 was the control; groups 2 and 3 were treated with 0.5 and 1.0 ml VCO, respectively, 24 h after wound creation for 10 days. After the experimental period, the healing property of VCO was evaluated by monitoring the time taken for complete epithelization as well as levels of various parameters of the wound’s granulation tissue. The collagen solubility pattern, glycohydrolase activity, and histopathology of the granulation tissue were also analyzed. The antioxidant status during wound healing was monitored continuously for 14 days. Results: VCO-treated wounds healed much faster, as indicated by a decreased time of complete epithelization and higher levels of various skin components. Pepsin-soluble collagen showed a significant increase in VCO- treated wounds, indicating a higher collagen cross-linking. Glycohydrolase activities were also found to be increased due to a higher turnover of collagen. Antioxidant enzyme activities, and reduced glutathione and malondialdehyde levels were found to be increased on the 10th day after wounding, which were found to have returned to normal levels on day 14 in the treated wounds. The lipid peroxide levels were found to be lower in the treated wounds. A histopathological study showed an increase in fibroblast proliferation and neovascularization in VCO-treated wounds compared to controls. Conclusion: The beneficial effect of VCO can be attributed to the cumulative effect of various biologically active minor components present in it.
A randomized double-blind controlled trial comparing extra virgin coconut oil with mineral oil as a moisturizer for mild to moderate xerosis
Anna Liza C Agero 1, Vermén M Verallo-Rowell Studies show that coconut oil can improve the moisture content of dry skin and reduce the symptoms of Eczema. Background: Xerosis is a common skin condition (1) characterized by dry, rough, scaly, and itchy skin, (2) associated with a defect in skin barrier function, and (3) treated with moisturizers. People in the tropics have effectively used coconut oil as a traditional moisturizer for centuries. Recently, the oil also has been shown to have skin antiseptic effects. A moisturizer with antiseptic effects has value, but there are no clinical studies to document the efficacy and safety of coconut oil as a skin moisturizer.
Objective: This study aimed to determine the effectivity and safety of virgin coconut oil compared with mineral oil as a therapeutic moisturizer for mild to moderate xerosis.
Methods: A randomized double-blind controlled clinical trial was conducted on mild to moderate xerosis in 34 patients with negative patch-test reactions to the test products. These patients were randomized to apply either coconut oil or mineral oil on the legs twice a day for 2 weeks. Quantitative outcome parameters for effectivity were measured at baseline and on each visit with a Corneometer CM825 to measure skin hydration and a Sebumeter SM 810 to measure skin lipids. For safety, transepidermal water loss (TEWL) was measured with a Tewameter TM210, and skin surface hydrogen ion concentration (pH) was measured with a Skin pH Meter PH900. Patients and the investigator separately evaluated, at baseline and at each weekly visit, skin symptoms of dryness, scaling, roughness, and pruritus by using a visual analogue scale and grading of xerosis.
Results: Coconut oil and mineral oil have comparable effects. Both oils showed effectivity through significant improvement in skin hydration and increase in skin surface lipid levels. Safety was demonstrated through no significant difference in TEWL and skin pH. Subjective grading of xerosis by the investigators and visual analogue scales used by the patients showed a general trend toward better (though not statistically evident) improvement with coconut oil than with mineral oil. Safety for both was further demonstrated by negative patch-test results prior to the study and by the absence of adverse reactions during the study.
Conclusion: Coconut oil is as effective and safe as mineral oil when used as a moisturizer.
Potential of herbs in skin protection from ultraviolet radiation
Radava R Korać 1, Kapil M Khambholja
Coconut oil One study shows that it may work as a weak sunscreen, blocking about 20% of the sun’s ultraviolet (UV) rays
Herbs have been used in medicines and cosmetics from centuries. Their potential to treat different skin diseases, to adorn and improve the skin appearance is well-known. As ultraviolet (UV) radiation can cause sunburns, wrinkles, lower immunity against infections, premature aging, and cancer, there is permanent need for protection from UV radiation and prevention from their side effects. Herbs and herbal preparations have a high potential due to their antioxidant activity, primarily. Antioxidants such as vitamins (vitamin C, vitamin E), flavonoids, and phenolic acids play the main role in fighting against free radical species that are the main cause of numerous negative skin changes. Although isolated plant compounds have a high potential in protection of the skin, whole herbs extracts showed better potential due to their complex composition. Many studies showed that green and black tea (polyphenols) ameliorate adverse skin reactions following UV exposure. The gel from aloe is believed to stimulate skin and assist in new cell growth. Spectrophotometer testing indicates that as a concentrated extract of Krameria triandra it absorbs 25 to 30% of the amount of UV radiation typically absorbed by octyl methoxycinnamate. Sesame oil resists 30% of UV rays, while coconut, peanut, olive, and cottonseed oils block out about 20%. A "sclerojuglonic" compound which is forming from naphthoquinone and keratin is the reaction product that provides UV protection. Traditional use of plant in medication or beautification is the basis for researches and making new trends in cosmetics. This review covers all essential aspects of potential of herbs as radioprotective agents and its future prospects.
White Clay to help remove Impurities:
Evaluation of the medicinal use of clay minerals as antibacterial agents
Lynda B. Williams1 and Shelley E. Haydel2,3
Natural clays have been used to heal skin infections since the earliest recorded history. Recently our attention was drawn to a clinical use of French green clay (rich in Fe-smectite) for healing Buruli ulcer, a necrotizing fasciitis (‘flesh-eating’ infection) caused by Mycobacterium ulcerans. These clays and others like them are interesting as they may reveal an antibacterial mechanism that could provide an inexpensive treatment for this and other skin infections, especially in global areas with limited hospitals and medical resources. Our research into the healing process lead us to propose in vitro testing of the effect of ‘healing clays’ on a broad spectrum of human bacterial pathogens. We make an important distinction between ‘healing clays’ and ‘antibacterial clays’. While clays may heal various ailments by their unique physical properties (e.g., high absorbance, surface area, heat capacity, exchange capacity, etc.), we have identified only a few natural clays that kill pathogenic bacteria.
Alternatively, clays have been used topically in mud spas (pelotherapy) to adsorb toxins from skin and provide heat to stimulate circulation for rheumatism treatment (Carretero et al., 2006; Gomes et al., 2007)
There have been several reports describing the antibacterial properties of natural and synthetic clay minerals (Herrera et al., 2000; Hu et al., 2005; Tong et al., 2005; Williams et al., 2004; Wilson, 2003; Haydel, 2008).
Kaolinite has many medically beneficial attributes primarily related to its ability to adsorb lipids, proteins, bacteria, and viruses (Adamis and Timar, 1980; Lipson and Stotzky, 1983; Schiffenbauer and Stotzky, 1982; Steel and Anderson, 1972; Wallace et al., 1975).
Aloe Vera to soothe and Sea Weed to protect and hydrate your skin:
Aloe vera: The Miracle Plant Its Medicinal and Traditional
Uses in India
- Rajeswari1, M. Umadevi1*, C. Sharmila Rahale1, R.Pushpa1, S. Selvavenkadesh1, K. P. Sampath Kumar2, Debjit Bhowmik2
Aloe vera is the oldest medicinal plant ever known and the most applied medicinal plant worldwide. Extracts of Aloe vera is a proven skin healer. Aloe vera help to soothe skin injuries affected by burning, skin irritations, cuts and insect bites, and its bactericidal properties relieve itching and skin swellings. It is known to help slow down the appearance of wrinkles and actively repair the damaged skin cells that cause the visible signs of aging. Aloe is a powerful detoxifier, antiseptic and tonic for the nervous system. It also has immune-boosting and anti-viral properties. Research has proven that adding Aloe vera to one’s diet improves digestion. As a general health tonic. Aloe vera is a useful source of vitamins. Aloe vera Gel contains a large range of vitamins - even vitamin B12, Vitamin A, contains B-Group vitamins, Vitamin C, Vitamin E and folic acid. Aloe vera Gel contains important ingredients including 19 of the 20 amino acids needed by the human body and seven of the eight essential ones that just cannot be
made.
F Power - Skincare Professional Beaity – Aloe Vera
‘’… tones skin, helping to reduce fine lines and fighting hormonal breakouts with squalane, aloe leaf … Eye Detox Contour Gel treats dark circles and under eye bags with proteins of sweet … Eye Therapy Patch helps combat wrinkles and creased eye contours with ceramide II to nourish …’’
Moisturizing effect of cosmetic formulations containing Aloe vera extract in different concentrations assessed by skin bioengineering techniques
Susi Elaine Dal'Belo , Lorena Rigo Gaspar , Patrícia Maria Berardo Gonçalves Maia Campos
Results: After a single application, only formulations supplemented with 0.25% and 0.50% (w/w) of Aloe vera extract increased the water content of the stratum corneum, while after the 2‐week period application, all formulations containing the extract (0.10%, 0.25% and 0.50%) had the same effect, in both cases as compared with the vehicle. TEWL was not modified after a single and after 1‐ and 2‐week period of application, when compared with the vehicle.
Conclusion: Our results show that freeze‐dried Aloe vera extract is a natural effective ingredient for improving skin hydration, possibly through a humectant mechanism. Consequently, it may be used in moisturizing cosmetic formulations and also as a complement in the treatment of dry skin.
Aloe vera: The Miracle Plant Its Medicinal and Traditional
Uses in India
- Rajeswari1, M. Umadevi1*, C. Sharmila Rahale1, R.Pushpa1, S. Selvavenkadesh1, K. P. Sampath Kumar2, Debjit Bhowmik2
Aloe vera is the oldest medicinal plant ever known and the most applied medicinal plant worldwide. Extracts of Aloe vera is a proven skin healer. Aloe vera help to soothe skin injuries affected by burning, skin irritations, cuts and insect bites, and its bactericidal properties relieve itching and skin swellings. It is known to help slow down the appearance of wrinkles and actively repair the damaged skin cells that cause the visible signs of aging. Aloe is a powerful detoxifier, antiseptic and tonic for the nervous system. It also has immune-boosting and anti-viral properties. Research has proven that adding Aloe vera to one’s diet improves digestion. As a general health tonic. Aloe vera is a useful source of vitamins. Aloe vera Gel contains a large range of vitamins - even vitamin B12, Vitamin A, contains B-Group vitamins, Vitamin C, Vitamin E and folic acid. Aloe vera Gel contains important ingredients including 19 of the 20 amino acids needed by the human body and seven of the eight essential ones that just cannot be
made.
Aloe Vera Gel in Food, Health Products, and Cosmetics Industry
Author links open overlay panel: ShabnamJaved Atta-ur-Rahman†
The therapeutic potential of Aloe gel with special emphasis on oral and topical use for antidiabetic, heart disease management, anticancer, anti-inflammatory, antioxidant, immunomodulatory, antiulcer, hepatoprotective, gastrointestinal, antiarthritic, dentistry, burns and wound healing, skin hydration, skin protection from UV and gamma radiation and psoriasis has been reviewed. This chapter summarizes the chemistry, processing techniques, and medicinal uses of Aloe vera products.
Study Criteria:
In order for us to verify the information researched by us we evaluate studies as per the below methodologies:
In silico studies
In vitro studies
Ex-vivo studies
Instrumental methods
Biochemical methods
Clinical studies (on volunteers)
Sensory evaluations etc.
‘’Product claims of cosmetic products serve mainly to inform end users about the characteristics and qualities of the products. Those claims are essential ways of differ entiating between products. They also contribute to stimulating innovation and fostering competition.’’
Section One: Legal compliance.
(1) Claims that indicate that the product has been authorised or approved by a competent authority within the Union.
N/A For this product and is compliant.
(2) The acceptability of a claim shall be based on the perception of the average end user of a cosmetic product, who is reasonably well-informed and reasonably observant and circumspect, taking into account social, cultural and linguistic factors in the market in question.
People who are in the beauty aisle shopping for skincare will be well aware of the products function (Cleansing skin) based on the information on the front of the packet and its claims. A young teen for example would not be interested in this product and would be extremely unlikely to pick it up. Being a cosmetic cultural, linguistic and social factors are unlikely to be an alter the perspective of the product in any way.
(3) Claims which convey the idea that a product has a specific benefit when this benefit is mere compliance with minimum legal requirements shall not be allowed.
N/A For this product and is compliant.
Section two: Truthfulness
(1) If it is claimed on the product that it contains a specific ingredient, the ingredient shall be deliberately present.
All ingredients mentioned in the marketing claims are key and deliberate ingredients.
(2) Ingredient claims referring to the properties of a specific ingredient shall not imply that the finished product has the same properties when it does not.
The ingredients used in this product and the simple formulation was designed to bring out the benefits of the ingredients and in a way that complements each other and in effect increase the efficacy of the ingredients. For example, the retinol and hyaluronic acid molecules are dissolved in distilled water and made smaller in order for them to penetrate and absorb into the dermis effectively whereas using them on their own would not allow this. Special care has been taken to word the claims in a way that does not insinuate that this is pure retinol or pure hyaluronic acid and does not make any claims to suggest this.
(3) Marketing communications shall not imply that expressions of opinions are verified claims unless the opinion reflects verifiable evidence.
We have taken all research into consideration before marketing any claims and do not make any which has not been backed up by science and studies on human subjects. To do this would be against our companies ethics, standard and practices.
Section Three: Evidential support
(1) Claims for cosmetic products, whether explicit or implicit, shall be supported by adequate and verifiable evidence regardless of the types of evidential support used to substantiate them, including where appropriate expert assessments.
We do not make any product claims without first looking at research on ingredient benefits and only use ingredient formulations which are known to be effective in what they’re aiming to achieve fort the consumer.
(2) Evidence for claim substantiation shall take into account state of the art practices.
All research we look at is carried out by relevant scientists and researchers who use state of the art technology and analysis to test their subjects.
(3) Where studies are being used as evidence, they shall be relevant to the product and to the benefit claimed, shall follow well-designed, well-conducted methodologies (valid, reliable and reproducible) and shall respect ethical considerations.
All studies we looked at study the Vitamin C, Vitamin E and Hyaluronic in a cosmetic context, using real skin application so its relevant and applicable to our claims.
(4) The level of evidence or substantiation shall be consistent with the type of claim being made, in particular for claims where lack of efficacy may cause a safety problem.
All levels of efficacy needed in the ingredients are well researched and the ingredients in their respective quantities or lack of efficacy do not pose any safety problems.
(5) Statements of clear exaggeration which are not to be taken literally by the average end user (hyperbole) or statements of an abstract nature shall not require substantiation.
N/A to this product or claim made.
(6) A claim extrapolating (explicitly or implicitly) ingredient properties to the finished product shall be supported by adequate and verifiable evidence, such as by demonstrating the presence of the ingredient at an effective concentration.
We look at product efficacy and ingredient percentages before making a claim in all new product development and before highlighting what the product does. We assess the nature of the products usage when generating a formula and decide on acceptable levels per ingredient to make an effective product in line with European Safety standards. If we find that an unsafe amount of ingredient is needed to make the product effective then we do not use it, similarly if a safe percentage of an ingredient is ineffective at what it does then we do not use it and would look for an alternative.
(7) Assessment of the acceptability of a claim shall be based on the weight of evidence of all studies, data and information available depending on the nature of the claim and the prevailing general knowledge the end users.
As per above studies.
Section 4: Honesty
(1) Presentations of a product’s performance shall not go beyond the available supporting evidence.
We have not made any claims which are not supported or go beyond available studies. For example we use the word ‘Target’ as this is not making any specific promises to the consumer other than they it can be used for these issues.
(2) Claims shall not attribute to the product concerned specific (i.e. unique) characteristics if similar products possess the same characteristics.
N/A to these claims.
(3) If the action of a product is linked to specific conditions, such as use in association with other products, this shall be clearly stated.
N/A For this product
Section five: Fairness
(1) Claims for cosmetic products shall be objective and shall not denigrate the competitors, nor shall they denigrate ingredients legally used.
N/A For this product and is compliant.
(2) Claims for cosmetic products shall not create confusion with the product of a competitor.
L 190/34
Official Journal of the European Union
11.7.2013
N/A For this product and is compliant.
Section Six: Informed decision-making
(1) Claims shall be clear and understandable to the average end user.
We do not use complicated Jargon, misleading claims, misrepresented statements or exaggerated adjectives in our claims. We use simple statements to inform the consumer about the products benefits and how it can improve their skin in a clear and concise way.
(2) Claims are an integral part of products and shall contain information allowing the average end user to make an informed choice.
We developed this product in order to improve skin so it’s important to us to highlight this through product claims otherwise the product would have no use or selling points to the end consumer; so we highlight what the product does to the skin based on the scope of available research in order for them to pick a product which they need/want.
(3) Marketing communications shall take into account the capacity of the target audience (population of relevant Member States or segments of the population, e.g. end users of different age and gender) to comprehend the communication. Marketing communications shall be clear, precise, relevant and understandable by the target audience.
As our products are skincare and cosmetics; our marketing communications are appropriate for all consumers and specific people or groups would not be misled into buying the products. We do not coerce or shroud our claims in any mystery.
In line with CAP and ASA Guidelines and rules this product does not use claims such as leading”, “best”, or “cheaper” than any other brands of similar products.
Claims regarding the nature of experimental studies (Annex II of Technical document on cosmetic claims)
- ‘‘tolerance tested’’
The claim and 'tolerance tested' means that the product underwent tests under the supervision of a scientifically qualified professional intended to study its tolerance on a target group and that the results of those tests show that the product was well tolerated by this group.”
N/A to this product – we do not claim this.
- ‘’tested under medical supervision"
’The claim 'tested under medical supervision' indicates that the product underwent tests conductedunder the supervision of a medically qualified professional, such as a medical doctor or a dentist. Depending on the presentation of the claim, it may, for example, refer to a specific efficacy of the product or skin tolerance.
N/A to this product – we do not claim this.
- ‘’dermatologically tested’’
‘’The claim 'dermatologically tested' implies that the product was tested on humans under the supervision of a dermatologist. Depending on the presentation of the claim, it may refer to a specific efficacy or tolerance of the product. Consumer self-perception studies are not appropriate to support such claims. The same logic would apply to a claim referring to any other medical discipline.’’
N/A to this product – we do not claim this.
- ‘’clinically tested’’
‘’The claim 'clinically tested' refers to expertise, process or conditions under which the tests were carried out. 'Clinically tested' means that the product was tested on humans under the supervision of a medically qualified professional or another scientifically qualified professional according to a clinical protocol or in a clinical setting.’’
N/A to this product – we do not claim this.
'Free from' Claims
N/A to this product – we do not claim this.
'Natural' and 'organic' Claims
The terms 'natural' and 'organic' are not specifically regulated under the CPR, which controls the safety of cosmetic products. However, the provisions for cosmetic claims in Article 20 of the CPR and the Common Criteria apply equally to these claims as well.
The ISO Standard 16128 provides guidance on the definition of 'natural' and 'organic' (ISO 16128-1), and how to calculate the % of naturalness of ingredients in finished cosmetic products (ISO 16128-2). There is no legal requirement to comply with the ISO guidelines, it is a company decision.
N/A to this product – we do not claim this.
'Hypoallergenic' Claims
N/A to this product – we do not claim this.
'Not Tested on Animals' Claims
N/A as this is common law.
'Vegan' Claims
There is no legal definition of a vegan or vegetarian cosmetic product. Manufacturers may include claims that the product does not contain any animal-derived ingredients at all or is "suitable for vegans". Such claims are acceptable, but it is a legal requirement that all claims can be substantiated and are not misleading to the consumer.
N/A to this product – we do not claim this.
Halal
N/A to this product – we do not claim this.